Finding the product lines worth a closer look.
Product informationWhat the line is
Sales performanceHow it is performing
One report to compare lines and decide what deserves closer attention.
From totals to comparisons
Deciding what to stock or display calls for a view of how individual products are performing. I developed an interactive report that brings product and sales information together, allowing lines to be compared and areas for closer attention to be identified.
Supporting the decision
The report is a starting point for merchandising and purchasing decisions: it puts the product comparison in front of the person making the call. My contribution was the report development and the product-performance views.
A related experiment
Enter The Market explores changing market patterns through a playable browser game.